Skip to main content

How splits work

Every page can hold multiple variants. granvl assigns each visitor a variant according to the weights you set (a visitor keeps their variant across the session, so metrics stay clean). Weights are editable any time, from the funnel canvas or by your agent via set_weights.
  • Promote a winner: route 100% to the winning variant (or set the losers to 0).
  • Pause a loser: weight 0 removes it from rotation without deleting its history.
  • Reset stats: start a variant’s (or page’s) counters fresh after a major edit, so old traffic doesn’t pollute the new test.

Reading a test

The funnel page shows per-variant visitors, conversions, and conversion rate for the selected window (24h / 7d / 14d / 1m / All). The step canvas shows where visitors drop off between pages; quiz/form pages get question-level drop-off.
granvl calls a variant a clear winner/loser conservatively (e.g. a loser converts at under half the leader’s rate with a minimum session count), so you’re not reacting to noise. These thresholds power the copilot’s suggestions.

The copilot

The home page and each funnel page surface copilot suggestions: promote-the-winner, pause-the-loser, and “this page has traffic but no experiment running.” Each card carries the evidence (rates, session counts) and one-click actions. Dismissing a card pulls the next suggestion into view.

Research log & learnings

Every concluded test can be recorded as a learning: what was tested, what won, what to avoid. The funnel’s research log keeps experiments building on wins instead of re-running dead ends, and your agent reads it before proposing the next test (get_research_history, save_learning).

Variant metadata

Tag variants with what they are: headline type (question / benefit / curiosity / social-proof), CTA type, angle, page style. Analytics can then break performance down by attribute across tests, not just by individual variant.