The hierarchy
- A funnel is one marketing motion: a landing page and everything downstream of it (quiz, form, thank-you). Funnels belong to a domain and carry the settings that apply to the whole flow: form destinations, qualification rules, goal type.
- A page is one step in the funnel. Pages have a type that changes how tracking behaves:
| Page type | What it’s for | Tracking behavior |
|---|---|---|
LANDING | The main entry page | Views + click-throughs; conversions on outbound data-pages-convert clicks |
QUIZ | Quiz / assessment step | Form submission attributes the conversion to the source variant |
FORM | Multi-step form | Same as quiz: the submit is the conversion signal |
THANK_YOU | Post-conversion page | Arrival fires the conversion on the source page’s variant |
- A variant is one version of a page’s HTML. Two or more variants on a page = an A/B test; granvl splits traffic between them by weight and tracks each separately.
Publishing & preview
- Preview links are shareable, unauthenticated URLs for a work-in-progress page. Send one to a teammate or client before going live.
- Publishing bakes the page and serves it from your connected domain. Baked pages are cached at the edge, so serving doesn’t depend on the database being up.