This is a dated list of changes you can see in the product. For how to use a feature, follow its link or start at Start here.
October 22, 2026
Research reports leave non-buying searches (logins, certifications, courses, jobs) out of the keyword table, and competitor ads must match a whole search phrase to be included. See Research an offer with research reports.
October 21, 2026
Duplicating a funnel copies its whole setup: destinations with field maps and fallbacks, form fields, qualification rule, phone and state formats, address autocomplete, validation and TrustedForm switches, cookie banner, brand, and folder.
On funnels whose destination uses a field map, agents can no longer add a form field the map doesn't deliver. The refusal names the field and the fix. See Map form fields to your destinations.
Field mapping rows use a new field picker with grouped options.
Meta Ads: choose which custom conversions count toward Meta conversions with Conversions counted. Saving re-pulls the last 90 days.
Research reports top themselves up automatically when they come back thin (at least 10 customer quotes, 3 competitors, and 15 sources), use real search terms for keyword and ad pulls, and can be opened as a standalone HTML page.
The research report page uses the full width, without the outline sidebar.
October 20, 2026
New Insights page for Meta Ads and Google Ads: one ad account at a time, every ad set judged against your own cost-per-lead ceiling, with platform, granvl, and qualified cost per lead side by side. See Review ad sets weekly with Ads Insights.
Insights can switch ad sets and ads on or off, and shows an Ads level under each ad set.
The ad account picker on the Meta Ads and Google Ads pages remembers your last choice.
New template: VSL + Calendar, with one video, a Book a call button, and an inline booking calendar. See Start from a template and host lead magnets.
The free-trial step of onboarding links to the granvl community on Skool.
October 19, 2026
granvl 3.0: a redesign across the whole app. The Agents page is now MCP.
Research reports: every run files the same twelve-section report, you can deepen a report in place, and you can start an offer or angle breakout from a report.
Agents now ask before anything irreversible. Deleting a funnel, page, variant, lead magnet, destination, draft, or research document, and publishing or unpublishing a funnel, returns a summary first and runs only after you approve. See granvl MCP tool reference.
Deleted funnels are kept for 30 days before they're permanently removed.
The funnel Sessions and Leads tabs load more rows with Load more, and CSV export covers every row.
Settings > Profile gains Sign out everywhere.
Funnel rows get a right-click menu with Open in new tab.
Creative from a synced ad account follows the account's brand, and the Creative page filters by Image or Video.
October 18, 2026
TrustedForm on every funnel: one switch in a domain's Manage drawer turns TrustedForm on for every funnel on that domain.
October 16, 2026
The MCP server lists the essential tools first, so agents that keep only part of a long list still get them.
October 15, 2026
Research > Ads shows ad thumbnails, and a new Landing pages view lists every page your saved competitor ads send to. See Study competitor ads and landing pages.
Competitor ad research is national and US-focused, estimates its cost first, and collapses duplicate placements of the same ad.
October 14, 2026
Tool credits: one credit pool pays for image and video generation, research, and hosted analysis, with credit packs and a spend guard. See Use Tool credits for research and generation.
New agent tools: image and video generation, cited web research, offer and niche research reports, competitor ad and landing page research, and keyword research with Google Search campaign planning.
Research > Ads saves every competitor ad your agent pulls, with the agent's notes on each ad's offer, hook, and angle.
Settings > AI / MCP shows your credit history and the generation regions your workspace allows. All regions are on by default.
In Claude and ChatGPT, some tools show interactive cards: the ad format gallery, generated images and videos, landing page previews, keyword plans, competitor ads, and the campaign pre-flight checklist.
State and province dropdowns send the two-letter code by default. Change it with State format in the funnel's Delivery tab.
New phone format for destinations: E.164 without the plus (
16503271100).Address autocomplete: pressing Enter can no longer skip the required address pick.
The funnel overview chart gets a metric dropdown (conversions, conversion rate, or visitors), and the field-map drawer is wider.
The traffic split shows live variants only, and archiving a variant sets its weight to 0.
October 13, 2026
The Terms and Privacy Policy cover marketing capabilities and Tool credits.
October 12, 2026
Lead stages: your CRM can post each lead's pipeline stage back to granvl, you map stage names per domain under Settings > Domains > Manage > CRM Quality, and the funnel's Analytics tab gains a Lead quality section. See Qualify leads and track what happens next.
Each domain gets its own CRM postback URL.
The MCP tool list is tiered, reads accept a funnel's name or a domain's hostname as well as its ID, and empty results say why.
October 11, 2026
The Leads tab delivery pill counts every outcome, and hovering it names each destination and what happened.
October 10, 2026
The Delivery tab shows real logos for GoHighLevel, ActiveCampaign, Lead Prosper, and Lead Distro.
October 9, 2026
Websites: your agent builds your brand website, with a homepage, Services, About and Contact pages, one page of your own, and Privacy and Terms pages, all sharing one header, footer and main button. One website per brand, published on your own domain, with its own Analytics, Delivery and Settings tabs. Find it under Resources > Websites. See Build and publish a brand website.
New agent tools for websites, from
create_websitetopublish_website. See granvl MCP tool reference.Website plan: workspaces created from granvl's website sign-up page build and preview their website for free and publish it for $5 a month, with their own setup, Home checklist and a shorter sidebar. Starter includes websites. See Manage your plan, trial, and billing.
Onboarding ends on the free-trial screen.
October 8, 2026
A new sidebar and header, with All brands as the default view. Pick a brand to narrow it.
The credit counters in the header open a buy-credits window.
Email and phone validations draw from your verification credits once the monthly free allowance is used.
Funnels: a Select mode for bulk actions, a folder filter with inline folder creation, and a No delivery badge on live funnels with no destination.
Funnel tables sort by Most leads by default and remember your sort.
Custom date ranges are picked from an inline calendar.
Settings > Team is now Workspace and comes first.
Agents can read and edit the Research library.
Step drop-off works on any page with step markup, not only quiz and form pages.
A domain's Manage drawer opens on About, with DNS as the second tab.
October 4, 2026
Lead receipts: an optional, encrypted 21-day copy of each submission for recovering leads your integration failed to deliver. Off unless you turn it on. See Recover undelivered leads with lead receipts.
Forms forward every
utm_parameter to your destinations and always send the standard UTM set. Test leads include the UTM fields and any custom UTM keys you add.The funnel limit rises from 100 to 250.
October 3, 2026
Pixels fire the lead conversion only when the visitor reaches the thank-you page, not on every step of a multi-step funnel.
October 2, 2026
A multi-step landing page's row shows click-throughs instead of conversions.
Meta Ads: several ad copy and headline options can run on a standard ad set.
October 1, 2026
New destination: Lead Distro AI. See Set up forms and lead delivery.
Bot traffic is left out everywhere visitors are counted.
Delivery alerts also catch a page whose delivery script never runs, and publishing refuses a page whose form script fails.
Meta Ads: set the Instagram account your ads run under, and target provinces or states on Special Ad Category campaigns.
September 30, 2026
Route by qualification: send qualified and unqualified leads to different thank-you pages from the funnel's Settings > Qualification.
Google Ads: Search build rejections are reported clearly, and agents can recover campaign and ad group IDs.
Meta Ads: each ad is named after its creative.
September 28, 2026
Grok Bot joins the list of agents you can connect. See Connect your agent.
Bot traffic no longer counts as visitors on the funnels table and stats.
Meta Ads: exclude a province or state from an ad set.
The funnels table pins every folder to the top.
September 27, 2026
Domains are created under the brand you're viewing.
DNS instructions handle two-part domain endings such as
.com.au.Traffic-drop alert emails are switched off.
September 26, 2026
Billing goes live: a 7-day free trial with no card, the Starter plan at $89 a month, and workspaces that pause when a trial ends without a plan. See Manage your plan, trial, and billing.
Settings > Billing shows your plan, included credits, payment method, and billing history.
Field maps match each variant's own spelling of a field, and every mapped field can have a fallback.
Agents keep contact fields on the standard names and can't rename a field another variant already uses.
A workspace switcher for people in more than one workspace, and agents can list and switch workspaces.
September 25, 2026
The Offers page groups offers by audience, with stats from the funnels and campaigns each offer runs in.
September 22, 2026
A visit stays one visitor when the visitor's network address changes partway through, such as in Facebook's and Instagram's in-app browser.
Google Ads: agents can attach audiences to Search ad groups, in observation mode by default.
September 21, 2026
Support chat in the dashboard and during setup.
New campaigns show on the Meta Ads and Google Ads pages as soon as they're live, before their first impression.
Switching date ranges responds right away.
The Creative and Copywriting tables open on With results only.
September 20, 2026
Google Ads: send conversions through your own Google Tag Manager container. Tag Manager is now the recommended Google Ads tracking method. See Track Google Ads conversions with Google Tag Manager.
UTM parameters go in each platform's own field: Final URL suffix on Google ads and URL parameters on Meta ads.
Home shows a setup checklist.
August 31, 2026
New guides for the strategy workflow (product, audience, angle, research, and copy) with a field reference.
New guides for lead validation, SMS verification, test-drive links, qualification settings, templates, lead magnets, and auto-optimization.
July 18, 2026
Brand kits can be built from your website and linked to domains.
Synthetic test leads, the Zapier connection flow, and per-agent connection and skill setup.
Disconnecting Google Ads deletes its tokens right away, and the synced data after 7 days if you don't reconnect.
New help topics for qualification, tracking, troubleshooting, and lead data.
July 11, 2026
Alpha launch, with guided onboarding, a setup checklist, and the first docs site.
Lead delivery confirmation and alerts for supported destinations.
Google Ads sync.