> ## Documentation Index
> Fetch the complete documentation index at: https://docs.granvl.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnels, pages & variants

> How granvl structures your landing pages.

## The hierarchy

```
Funnel  →  Pages  →  Variants
```

* A **funnel** is one marketing motion: a landing page and everything downstream of it (quiz, form, thank-you). Funnels belong to a domain and carry the settings that apply to the whole flow: form destinations, qualification rules, goal type.
* A **page** is one step in the funnel. Pages have a type that changes how tracking behaves:

| Page type   | What it's for          | Tracking behavior                                                           |
| ----------- | ---------------------- | --------------------------------------------------------------------------- |
| `LANDING`   | The main entry page    | Views + click-throughs; conversions on outbound `data-pages-convert` clicks |
| `QUIZ`      | Quiz / assessment step | Form submission attributes the conversion to the source variant             |
| `FORM`      | Multi-step form        | Same as quiz: the submit is the conversion signal                           |
| `THANK_YOU` | Post-conversion page   | Arrival fires the conversion on the **source** page's variant               |

* A **variant** is one version of a page's HTML. Two or more variants on a page = an A/B test; granvl splits traffic between them by weight and tracks each separately.

## Publishing & preview

* **Preview links** are shareable, unauthenticated URLs for a work-in-progress page. Send one to a teammate or client before going live.
* **Publishing** bakes the page and serves it from your connected domain. Baked pages are cached at the edge, so serving doesn't depend on the database being up.

## Goals

Each funnel has an outcome goal (**Lead**, **Sale**, or **Booking**) shown as a badge on the funnel page. Set it explicitly in funnel Settings, or granvl infers it (revenue events → Sale; form/quiz → Lead). The goal drives which metric the copilot optimizes toward.

## Favorites

Star any funnel or campaign from its detail page (the ☆ next to the title) and it appears under **Favorites** in the sidebar, synced to your account across devices.